The BM (Medical Research) group held a presentation session for papers and reports.

College of Business Management
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College of Business Management holds presentations for thesis and report courses twice a year. In 2025, the spring semester presentation was held on Wednesday, July 23, 2025, and the autumn presentation was held on Wednesday, January 13, 2026, at the Shinjuku Campus.

This presentation is a Events where students who have completed (or have completed) one of the thesis, research report, or business report present their research. Presenters present their research and receive advice from people other than their advisors, while participants learn from presentations by students and seniors from other seminars and apply it to their own papers or reports.

There were four presentations during the spring semester.

Yota Takahashi (Shinohara Seminar) "Industry and Financial Analysis of the Sporting Goods Industry - A Comparison of Six Domestic and International Companies -"
- We analyzed domestic and international manufacturers. Even within industries showing increasing revenue and profits, we found that companies that have successfully communicated their unique value proposition excel in both profitability and stability.

Yang Yang (DO MANH Hong Seminar): "A Study on the Growth Strategies of Chinese Companies - Focusing on the Cases of Xiaomi and BYD"
- We focus on two leading Chinese companies that have experienced rapid growth. We highlight the commonalities between these two companies, which have become competitors in the electric vehicle (EV) market, and the challenges they face going forward.

Reika Hamakawa (Chikayama Seminar) "A Study on the Relationship and Interaction between the Japanese Film Industry and the Advertising and Publishing Industries"
- This article explores ways to prevent young people from losing interest in movies. It points out the importance of collaboration with other media such as publishing, and promotion using social media.

Kairu Matsubara (Saito Seminar): "Overseas Expansion and Licensing of Fashion Companies - The Potential of Hybrid Strategies in an Era of Diversification"
- We re-evaluated "licensing," which has been viewed critically, and advocated a "hybrid strategy" that combines licensing with the development of one's own brand, rather than relying solely on licenses.

Because different seminars have different perspectives and approaches, even the same company can be evaluated differently. Listening to presentations from other seminar students gave me new insights, making it a very educational presentation session.

There were six presentations during the fall semester.

Ai Takishima (Sho Kawasaki Seminar) "The Relationship Between Childhood Restricted Experiences and Adult Desire Explosion"
- A survey revealed that "restrictive experiences," where parental wishes take precedence, are a factor that reduces a sense of self-determination and satisfaction in adulthood.

Sota Kuwahara (Shimojima Seminar) "Considerations on the Entertainment Business"
- With the cooperation of Bandai Namco Amusement, we demonstrated that a positive attitude towards videos directly increases the intention to visit amusement parks.

Reika Imori (Igarashi Seminar): "The Influence of Music and Lyrics on Emotions at Weddings"
- We analyzed the lyrics, tempo, and tonality of the top 70 songs in each era. We concluded that wedding music plays a role as a "device" that intentionally shapes people's emotions.

Sakura Hiraoka (Kobayashi Seminar): "Differences between Public and Private Schools as Seen from School Accidents"
- This report introduces precedents for accidents involving school clubs. It analyzes how the "party liable for damages" differs between public and private schools, even when the same breach of the duty of care is found, regarding compensation for damages in school accidents.

Kokoro Akiyama (Yamaguchi Seminar) "Performance Analysis and Popularity Trends in the Anime 'Aikatsu!'"
- Through analysis of special effects and camerawork, we have revealed that effectively showcasing a character's "growth" fosters affection and leads to long-term popularity.

Michitake Shindo (Kaneda Seminar) "A Study on Disappointment with the TOEIC: Excessive Expectations and Evaluations Brought About by Misunderstandings"
- This study examines how the misconception that "900 points equals native-level fluency" is the root cause of disappointment. It re-examines how we should properly interpret high scores.

Similar to the presentations in the spring semester, this was a valuable opportunity to listen to presentations from other seminar students, and it was a very educational presentation session.

Please note that this style of presentation will be the last this year, and we plan to revamp it next year.

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J. F. Oberlin University and Affiliated Schools General Planning Department, Public Relations Section

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The BM (Medical Research) group held a presentation session for papers and reports.

Main content

Inquiry

J. F. Oberlin University and Affiliated Schools General Planning Department, Public Relations Section

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