Content Business Research Lab (Ogaki Seminar)
Index
Exploring business models that support diverse content industries
In this seminar, we will study the structure and mechanisms of the industries that produce the "content" we commonly consume, such as television, radio, movies, anime, music, publishing, games, YouTube, video streaming services (Netflix, Amazon Prime Video, Disney+), live performances, theater, and e-sports, from a business perspective. Through writing a graduation thesis, students will deeply explore methods of creating and developing value in content.
This seminar focuses on the "people" who create content and the technologies and systems that support them, examining how revenue is generated and how the market grows. Based on individual interests, each student sets their own theme and conducts research, analysis, and presentations, ultimately compiling their findings into a graduation thesis.
Learning points
- Understanding business models in diverse content industries
- Setting themes based on one's own interests and conducting independent research.
- A practical perspective on the underlying structures of content creation and distribution.
- Fieldwork that allows you to utilize your interest in media technology and production techniques.
- Teamwork-focused presentation and discussion-based exercises
Instructor
| Instructor | Atsushi Ogaki |
|---|---|
| Message from the instructor | There are countless types of content in the world—YouTube, TV shows, movies, music, novels, manga, anime, characters, e-sports—that enriches our lives. How is content created and reaches us? What are the people working in the content industry thinking and aiming for? The goal of the seminar is to engage in discussions with producers from around the world at international Events, hear experiences from various people, and freely and enjoyably pursue your graduation research by searching for materials and literature. |
Characteristics of the academic group
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