Fashion Business Research Lab (Baba Seminar)
Index
The science of fashion
Through the seminar, we follow three cycles: (1) learn, (2) practice, and (3) reflect," challenging ourselves to conduct practical research on brand components, construction methods and procedures, and consumer perception, using real companies as examples. Additionally, we focus on the Area of brand marketing, focusing on the "fashion business," with the goal of solving the challenges faced by individual companies and brands.
Seminar activities are conducted jointly by students from both academic years. The experience of "learning from seniors and nurturing juniors" will be invaluable in various situations once you enter society. It is by no means an easy seminar, but the students of the Baba Seminar, who are honed through 2.5 years of seminar activities, will embody the principle of "learning and serving people" as "human resources" who lead their respective industries.
Learning points
- Learning fundamental marketing concepts through textbook reading (learning: input)
- PBL (Project-Based Learning) in company research and brand building (Practical application: Output)
- PDCA cycle for seminar goals, academic goals, and personal goals (reflection: feeling a sense of growth)
Instructor
| Instructor | Masami Baba |
|---|---|
| Message from the instructor | Anyone who is curious and loves marketing is welcome. Fashion is often called a "mirror reflecting the times," and it is closely intertwined with every aspect of our society. Each student in Professor Baba's seminar, who studies business through fashion, is like a shining sun. Let's work together to bring bright hope to the world! With the aim of helping students lead happy lives, we will provide full support to all students of the Baba Seminar throughout their lives. |
Voices of seminar students
- This fashion business seminar is built on the foundation of highly motivated students and a kind and supportive professor!
- For those who want to help and support each other, and experience the ultimate fulfillment of student life!
- Once a year, we present the results of our seminar research to actual companies in the form of new business proposals!
Related Information
- Baba Seminar HomepageExternal link
- Baba Seminar InstagramExternal link
- Matsu Seminar FacebookExternal link
Characteristics of the academic group
Open list of subpages
Content of learning
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Career paths, qualifications, and achievements
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Student life/environment