Advertising and Corporate Communications Research Laboratory (Nishiyama Seminar)

Index

Research on corporate communication, primarily advertising.

This program provides a broad range of learning and practical exercises in corporate marketing communications, including advertising, strategic PR, and social media marketing. Specifically, it focuses on the following three areas:

1. Acquisition of basic knowledge regarding marketing communications.

2. Exercises in developing an integrated advertising plan strategy, from proposal creation to presentation.

3. Experience in managing social media accounts.

We have previously received assignments from companies and given presentations, and we have also applied to advertising awards for students. In this seminar, we aim to cultivate individuals who can acquire fundamental knowledge, actually apply it, and achieve results in practical work.

Learning points

Studying a wide range of subjects, from theory to practice.
Practical skills from planning to presentation and implementation.
Demonstrating leadership and teamwork skills

Instructor

Instructor	Mamoru Nishiyama
Message from the instructor	We welcome not only those who want to work in the advertising industry, but also those aiming to become advertising and public relations managers in general companies, and anyone who wants to learn about advertising thinking and the advertising business in a broad sense. In the seminar, we emphasize thinking about and practicing "how to move people's hearts." To that end, we strive to help team members develop the ability to think for themselves and propose creative ideas.

Mamoru Nishiyama

Message from the instructor

We welcome not only those who want to work in the advertising industry, but also those aiming to become advertising and public relations managers in general companies, and anyone who wants to learn about advertising thinking and the advertising business in a broad sense. In the seminar, we emphasize thinking about and practicing "how to move people's hearts." To that end, we strive to help team members develop the ability to think for themselves and propose creative ideas.

Teacher Interview

External link

Faculty Information

External link

Voices of seminar students

He's a professor who is close to his students and listens attentively to their concerns. He gives accurate and easy-to-understand advice regarding advertising.
Collaborating with external companies is a valuable learning experience because it allows us to handle the entire process, from planning advertising for their products to sales.