Global Business and Innovation Research Lab (Rai Seminar)
Index
Practical applications of global business (product planning and marketing)
Regarding planning and marketing for the domestic and international expansion of products and services,
① Acquisition of basic knowledge
② From market research to identifying problems and challenges, and then to developing solutions, this program offers practical experience and exercises.
③ Develop the plan through company visits and interactions with company representatives.
Through this, the aim is to acquire fundamental knowledge and improve practical skills.
Learning points
- Studying a wide range of subjects, from theory to practice.
- Real-world business experience (e.g., electric vehicles, cosmetics, AI, etc.), improvement of business acumen.
- Demonstrating teamwork
Instructor
| Instructor | Lei Haitao (Rai Kaito) |
|---|---|
| Message from the instructor | Because Japanese industry and society cannot function without globalization, acquiring the fundamentals of global business is essential regardless of the industry you choose to work in in the future. Therefore, we welcome everyone to participate.
In this seminar, we will cover everything from "What is globalization?" to "From the basics to market development of a particular product or service," and then provide students with hands-on marketing experience. To achieve this, we aim to help students develop more practical project proposals through group work and interaction with current business professionals. |
Voices of seminar students
- It was really great to be able to interact with current employees from various companies, and I gained so much from it.
- My professor had many years of corporate experience, and I was able to learn a wide range of things, especially about global business and overseas market development.
Characteristics of the academic group
Open list of subpages
Content of learning
Open list of subpages
Career paths, qualifications, and achievements
Open list of subpages
Student life/environment