Leisure and Tourism Management Research Laboratory (Shimojima Seminar)

This course focuses on learning marketing from both theoretical and practical perspectives, specifically for the leisure sector (including entertainment, sports, and tourism).

A scene from the farewell party for the end of the seminar.
In their second year, students focus on building a strong foundation through activities such as debate training and studying marketing theory. In their third year, they engage in project-based learning (PBL) with major corporations.

Learning points

  1. Students can learn about business administration and marketing while having fun by studying leisure activities (entertainment, sports, and tourism) that are familiar to them.
  2. While there are over 700 universities throughout Japan, the Shimojima Seminar offers a unique "Project-Based Learning (PBL) experience with major corporations" that can only be found at this university and in this seminar. This experience becomes a unique and powerful asset when job hunting.

Instructor

Instructor Yasushi Shimojima
Message from the instructor Building upon our study of marketing theory, we engage in "project-based experiential learning" through collaborations with various companies and local communities, challenging ourselves to apply that theory. Our seminar graduates have overcome these high hurdles and are active in a wide range of fields.

We are looking for new challengers!!

Voices of seminar students

  • Through group work and projects, you can develop your communication and critical thinking skills. We also hold regular birthday parties and social gatherings, allowing you to work in a relaxed and enjoyable environment while maintaining a good work-life balance.
Group photo of seminar members
A scene from the seminar's summer camp.

Characteristics of the academic group

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Career paths, qualifications, and achievements

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Student life/environment

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