Entertainment Research Lab for Attracting Customers (Yamaguchi Seminar)
Index
Entertainment business research through user behavior observation and data analysis
In business, we explore customer acquisition techniques to attract customers, draw in large numbers, and cultivate repeat business. This is achieved through original data collection and analysis, such as behavioral observation, that focuses on the target "people." Research is conducted independently, with students setting their own themes based on their interests.
For example, we conduct research on a wide range of topics including theme parks, movies, music concerts, idols, television, dance, anime, K-POP, spectator sports, theme cafes, and theme hotels.
Furthermore, I have a close relationship with my classmates, seniors, and juniors in the seminar, and we have built strong bonds.
Learning points
- We use our unique, world-class data collection methods to solve problems.
- You will learn through experience by leading off-campus projects.
- We aim to create strategies to make the world a better place.
Instructor
| Instructor | Yuji Yamaguchi |
|---|---|
| Message from the instructor | We collect and analyze unique data on our favorite entertainment businesses—theme parks, music, movies, anime, concerts, idols, games, and more—to make surprising discoveries and propose new business management methods. The enjoyment of this research is itself a form of entertainment. Furthermore, we implement projects to create new forms of entertainment, learning about business experientially. |
Voices of seminar students
- The teacher is an interesting person who has lived a life full of experiences, sometimes giving accurate advice and sometimes being silly!
- We regularly hold seminar Events, and we build good relationships with teachers and classmates, regardless of whether they are seniors or juniors!
Related Information
Characteristics of the academic group
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Content of learning
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Career paths, qualifications, and achievements
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Student life/environment