Facing Public Issues and Honing Expression —College of Performing and Visual Arts Students Won the AC Japan Advertising Student Award

College of Performing and Visual Arts

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Students from our university have won awards in both the newspaper advertising and TV commercial categories at the "AC Japan Advertising Student Awards," which aim to deepen understanding of social issues through public service announcements. This award was established in 2005 with the aim of fostering a sense of public responsibility by valuing the free thinking and perspectives unique to students.

In this year's award, Rika Ishii (College of Performing and Visual Arts Visual Arts Major, 4th year) received the Special Jury Prize from 791 works in the newspaper advertising category, while Momoka Kawano (3rd year) and Kennao Hira (3rd year) received the Excellence Award. In the TV Commercial category, Yuri Ebata (4th year) received the Encouragement Award from among 302 works. All of these works were highly praised for their unique perspectives on contemporary social issues under the theme of "public issues."

Ishii's work: The person I fell in love with didn't actually exist.

Through their creative work, the students re-examined the "taken-for-granted" aspects of society and cultivated the ability to formulate their own questions. Ishii, using AI-generated fake information as her theme, deliberately depicted a fictional character realistically to emphasize the importance of discerning the truthfulness of information. Through trial and error, they refined the precision of their expression, developing not only technical skills but also the ability to thoroughly consider "how to reach people's hearts."

Kawano focused on the danger of making judgments based on fragmented information, using news reports about bear sightings as a theme. Incorporating the familiar smartphone as a motif, she posed the question, "Are we losing sight of the essence by only considering partial information?" Through careful composition and expression, she elevated it into an advertising expression that prompts viewers to think.

Ms. Hira focused on the everyday presence of emergency exit signs to express the importance of disaster preparedness. Within the constraints of a limited color palette and page layout, she challenged herself to create a design that considered eye movement and how information is conveyed. Through the process of translating ideas into expression, she learned the essential power of design.

Throughout the production process, the artists struggled with generating ideas and finding ways to express them, but they repeatedly went through a process of trial and error. Overcoming setbacks and continuously pursuing better expression led to this achievement.

The students each expressed surprise, joy, and enthusiasm for the future regarding their awards.

Ishii reflected, "I've never received any major awards before, and I've always valued creating works that I can be proud of. But through this award, I've been able to truly feel that my expression has been recognized by society." She also said, "This has become an experience that I can proudly say I worked hard on during my university life," and expressed her desire to continue pursuing works that she can be proud of in the future.

Kawano said, "I was surprised because I never thought I would win the award," but reflected on her journey, saying, "By continuing to learn from the basics after entering university, I was able to grow to the point where my work was recognized." She said that she realized the importance of continuous learning and wants to pass on that experience to her juniors.

Hira said, "Winning an award surrounded by such high-level works was a great source of inspiration," and added, "It has increased my desire to create even better works." Through the experience of being exposed to diverse perspectives and ideas, she gained lessons that will be useful for her future creative activities and career path.

This award is a testament to the students' sincere engagement with social issues and their development of the ability to communicate through expression. The lessons and insights gained through trial and error will be invaluable in their future creative activities and career paths.

Hira's artwork: Are there two emergency exits?

The 22nd AC Japan Advertising Student AwardsExternal link

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J. F. Oberlin University and Affiliated Schools General Planning Department, Public Relations Section

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Facing Public Issues and Honing Expression —College of Performing and Visual Arts Students Won the AC Japan Advertising Student Award

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Inquiry

J. F. Oberlin University and Affiliated Schools General Planning Department, Public Relations Section

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