Overcoming adversity
Paving the way,
To become a bridge connecting Japan and the United States.

College of Arts and Sciences Graduates
CREAW Inc. Founder & CEO

Genki Noguchi

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Genki Noguchi dedicated himself to breakdancing since high school and won an international competition in London during his university years. However, while performing on the stage he had always dreamed of, he felt his own powerlessness.

"During my stay of just over a month, I experienced various hardships, including being scammed and robbed. I keenly felt that I wanted to grow more as a person and that I needed to pay more attention to things other than dance."

Witnessing the widespread adoption of Skype in London, I instinctively felt that the internet age was upon us. What unexpected action did I take upon returning to Japan...?

"I directly requested meetings with the presidents of venture companies. I visited about 100 companies, listening to their perspectives as business leaders and organizing my own thoughts. Looking back, I think I was a rather arrogant young man. A book by Masayoshi Son that I read at the time also made a strong impression on me. It was similar to my own thinking as a breakdancer, constantly searching for how I could compete on a global level and what kind of expression only Japanese people could create. I felt that I could apply my way of thinking to business as well."

Ultimately, he joined Yahoo! Japan Corporation. Three years later, he left the company and, through a fortunate turn of events, moved to the United States, but things didn't go smoothly there.

"The fashion school I helped launch was constantly in the red, and I was laid off. After that, I established a company while working in the apparel trading business. At that time, I was determined to do anything to make a living! Currently, I focus on digital marketing and mainly support Japanese companies aiming to expand their businesses in the United States. As a challenger myself, I hope to be able to help everyone who is challenging the world."

Ms. Noguchi has overcome various challenges with her extraordinary drive and determination. No matter what adversity she faces in the future, she will surely find her own unique way of doing things and forge her own path.

Noguchi's Now & Then

Now<br> Continuing to share the still-unknown charms of Japanese culture with the world. Hosted by the Consulate-General of Japan in Los Angeles, this Events conveys the excellence of Japanese shochu and awamori, supporting customer attraction and event management. We widely promote Japan's hidden charms and strive to enhance the value of Japanese culture overseas.

Then<br> contributing to the revitalization of the local Hachioji area. Words of gratitude I still can't forget While enrolled, I founded a student group that transcended university boundaries and held a town festival Events in my hometown, Hachioji City, aimed at revitalizing the region. The town became lively, and I will never forget the passionate words of the mayor of Hachioji City: 'As Hachioji City, we want to support young people like you.'

CREAW Inc. Founder & CEO

Genki Noguchi

Born in Hachioji City, Tokyo. Enrolled in 2007, majored in psychology at College of Arts and Sciences. After graduation, engaged in internet advertising planning and sales at Yahoo Japan Corporation. After resigning, moved to the United States and established CREAW Inc. Supports companies aiming to expand into overseas markets, with over 100 companies assisted in total.

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CREAW Inc.

Established in September 2017, the company operates digital marketing businesses in the United States, based in Los Angeles, Portland, and Dallas, acting as a partner in creating "systems that sell."

Interview date:
*This interview was conducted in November 2025 for the university's public relations magazine, "JF Oberlin Tokyo No. 15".

Overcoming adversityPaving the way,To become a bridge connecting Japan and the United States.

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Noguchi's Now & Then

CREAW Inc.

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Overcoming adversity
Paving the way,
To become a bridge connecting Japan and the United States.