Degree Program in Business Administration

FY2025

A systematic study on the cooperation of all the channels in Beijing, China - An example from Nanjing City, China -
- —The relationship between board diversity and corporate performance/CSR: An empirical study on Japanese companies—
A Consideration of BYD's Strategy for Entering the Japanese Market
A Comparative Analysis of Female Managerial Development in China and Japan: Focusing on the Manufacturing Sector
A study on factors promoting sustainable management – taking into account the factors of greenwashing.
A Study on Chinese Music Tourists Visiting Japan
Research on the driving forces behind consumer purchases in China's retail parks - Comparative analysis of Shanghai and Tokyo digital parks -
Cross-border electric commercial clothing brand market cross country ticket strategy analysis - China product brand SHEIN example -
Research to encourage Chinese restaurant staff in Japan's major cities and cities - Centering on the chef community -
Research on property management methods of China Materials Industry Company - An example of the property management of China Materials Industry -
A comparison of the two basic trading plans between Japan and China and the bottle-packed business.
Research on the effectiveness of AR technology in online shopping platforms
- —Focusing on purchasing behavior in fashion consumption—
(*) Business strategies in the VUCA era of the retail industry — From the perspective of female business leaders responding to environmental changes —
The impact of narrative short video ads on consumer behavior through engagement.
- — Focusing on advertising formats and consumer types on TikTok —
A Study on Alleviating Transportation Inconvenience for Foreign Visitors in Rural Areas: A Case Study of the Development of Transportation Services through Anime Tourism
Analysis of the location determinants of Japanese semiconductor back-end process companies in China
- —Focusing on industrial clusters and institutional environments—
A schematic study of Japan-Japanese air transportation business - Analysis of new practical examples of self-medium innovation for Japanese air travel in Japan -
Research on China's direct broadcasting strategy
Research on strategy for Japan Federation of Joint Stock Companies - based on NETSTARS Co., Ltd.'s main example, and a similar industry analysis -
Criteria for selecting and using cashless payment apps among Chinese students studying in Japan: Suggestions for Japanese cashless payment app development companies.
Comparative Analysis of Sustainability Strategies in Japanese and Chinese Companies
- —Focusing on a comparison of the electrification strategies of Toyota Motor Corporation and SAIC Motor Corporation—
Research on service robots and human interaction in customer satisfaction in the accommodation and food service industries.
The purchasing power of avatar influencers in live commerce: The impact of visual appeal, emotional attachment, and trust on consumer behavior.
The impact of package design's visual density on consumer purchasing intent
- —An examination through comparison with research on display density—
Research on regional revitalization through wine tourism
Research on the cultivation of technical personnel at small and medium-sized IT companies in Japan - Comparison analysis of Chinese companies and Japanese companies in Japan -
Exploring the mechanisms behind communication breakdowns between Chinese workers in Japan and Japanese managers.
- —Analysis of causal processes using M-GTA—
Guanyu China Law Office Encouragement Mechanism Research - Focused on the Sea Area -
Success Factors and Leadership of Chinese Entrepreneurs in Japan: A Case Study of a Fukuoka Company
A Study on the Characteristics of Independent Directors in Chinese Listed Companies: Based on a Comparative Analysis with Outside Directors in Japanese Listed Companies
The potential for Netflix's leap into physical entertainment from a UI/UX perspective.

*Please note that the academic papers (held in the library) are not available for viewing due to concerns about personal information.

FY2024

A Consideration of the Value Proposition of Mercari's Innovation in the Flea Market App Marketplace
- —Focusing on a comparative analysis of flea market apps Mercari and Shenyu—
Research on happiness models that can be used when changing jobs
Business model element analysis of Chinese folkloric old shrine area
- —I Wanke Old Center He Tai Yasuyoshi Family Old Shrine Area A comparative study of the elephants
Research on the localization of operations for Japanese nursing care companies in China
- —Focusing on training local managers—
A study on the factors that influence tourists' destination choices based on pre-trip information searches.
- —The impact of bilibili's food-related videos on viewers' travel behavior—
A Consideration of Non-Regular Employment in Japan
- —Focusing on a comparison with China's "Spiritual Employment" system—
Research on the Influence of Tourism Promotional Videos
- —A study focusing on university students—
A Study on Retention of Foreign Employees in Japan
- - Primarily Chinese employees -
A Study on Incentive Systems in the Chinese Delivery Industry
- —Focusing on China Post and Shentong Express—
A Consideration of the Management Strategies of Chinese Digital Enterprises
- —Focusing on a comparative analysis of Alibaba and Tencent—
A look at hardware/workstation/software development strategies in the home console gaming industry.
- —Through a case study of Nintendo's game business—
Research on differences in employment awareness among Chinese residents in Japan
- --Focusing on comparative analysis of people in their 20s and 30s--
Research on the sustainable development of Chinese cosmetics companies entering the Japanese market.
- —An analysis of the Chinese brand Huaxizi—
Research on the impact of brand image on consumer purchasing behavior
- —Focusing on a case study of Huawei—
An Examination of the Applicability of Delay and Speculation Theory in the SPA Apparel Industry
- —Implications for Chinese apparel companies—
Research on consumer impulse buying during live commerce viewing
Comparative Analysis of Marketing Strategies in Chinese Social Commerce
- —Using Xiaohongshu (RED) and Douyin (TikTok) as examples—
Business refinement management case study analysis
- — An example of an industrial explosion —
An analysis of M&A activities by Japanese pharmaceutical companies
A Consideration of Career Advancement for Non-Regular Employees
- —Focusing on case studies of Yoshinoya and NTT West—
Management of public cultural facilities and community development
- -A case study of the Shizuoka Performing Arts Center-
A Consideration of Chinese Companies' Entry into the Japanese Market
- - Analysis based on M&A case studies -
The impact of nicknames on consumer purchasing intent and product image in the Chinese cosmetics market.
- —A practical study demonstrating the effective nickname approach for skincare products—
A comparison of publicly available data on the theater industry in four countries: Japan, China, the United States, and the United Kingdom.

2023

A Study on the Development of Middle Managers in Small and Medium-Sized Enterprises in China
- —Focusing on comparisons with Japan—
A Consideration of the Chinese Game Business in the Japanese Market
- —Regarding market strategy and localization for smartphone games—
Research on the factors influencing the consumer purchasing decision process in live commerce.
A study on the willingness of highly engaged consumers to spend additional money on smartphone games.
- —From an example of psychological dependence on "Shoujo☆Kageki Revue Starlight -Re LIVE-"—
A Consideration of the Console Game Industry
- —On competition and countermeasures in the diversification of platforms—
Business strategy development for the beauty industry in China, based on Japan's experience.
An analysis of the Imperial Hotel's business strategy in luxury tourism.
A Study on the Development and Industrial Clustering of Sharing Medical Services
- —Operational characteristics and strategic prospects based on cluster analysis—
A comparison of the actual usage and trends of flea market apps among university students in Japan and China.
- —Focusing on the results of a survey conducted by Mercari and Shenyu—
Regarding the overseas expansion of Chinese mobile games
- —From the example of Genshin Impact's overseas expansion—
An Examination of the Current State and Problems of Chinese Game Companies: From the Perspective of Imitation
A Study on Localization Strategies for Foreign Companies Entering the Chinese Market: Focusing on Home Video Game Console Companies
Research on the impact of omnichannel strategies on brand loyalty
- —An analysis of Uniqlo and Shimamura—
A Study on the Impact of Emergent CSR on Employees' Corporate Activities
The Past, Present, and Future of the Japanese Mobile Payment Market
A Consideration of the Current Development and Marketing Strategies for EVs
- - Challenges for Chinese-made EVs entering the Japanese market -
An examination of the slow progress of EV adoption in the Japanese automotive industry.
- - Primarily focusing on the case of Toyota Motor Corporation -
The current state and future of real estate appraisal firms in China
- —centered around Fujian Province Zhongcheng Xinde Real Estate Appraisal Company—
A Study on the Sale of Limited-Edition Merchandise in Japanese Animation Films—Focusing on the "Detective Conan" Series—
Business models of Japanese convenience stores in China
- —Lawson, primarily in China—

2022

Creating a business model based on trial runs of the picture book business
A Consideration of the Attributes of Corporate Organizations That Are Less Prone to Fraud
Research on the Development of Rental Housing in China
- -Based on the Japanese real estate business-
Research on employee retention in e-commerce companies
- - Focusing on case studies from China and Japan -
Analysis of IKEA's business strategy
- —A competitive analysis of IKEA in urban stores, and a strategic comparison with Nitori—
A Study on the Development of Live Commerce Businesses in Asia
- - A comparative case study of Japanese and Chinese multi-channel network companies -
Research on the tourism promotion effects of manga and anime museums
Exploration of Japanese liquor store business practices
A Consideration of the Role Local Railways Should Play in Regional Revitalization
A Study on the Supplier System in the Chinese Automotive Industry
- - Focusing on a comparison between Geely Automobile and Shanghai Volkswagen -
An analysis of the strategies of Chinese smartphone manufacturers entering the Indian market.
- - Focusing on Xiaomi and OPPO -
Empirical Study on Employee Satisfaction of Post-1990s IT Engineers in Beijing
The Importance of Air Cargo Transport in Modern Times
- - Characteristics of air cargo transport -
The impact of e-word-of-mouth on decision-making in the hospitality industry
- - An attempt to create a new scale based on the theory of interpretation levels -
Research on involution induction from the perspective of changes in consumer desires based on the Red Queen Theory
- -Using the Japanese game console industry as an example-
The channels and inherent logic of outward direct investment by Japanese SMEs.
- - From the perspective of using expansion into China as a starting point -